The term "viral advertising" refers to the idea that people will pass on and share interesting and entertaining content; this is often sponsored by a brand which is looking to build awareness of a product or service. These viral commercials often take the form of funny video clips, or interactive Flash games, an advergame, images, and even text.

Viral marketing is popular because of the ease of executing the marketing campaign, relative low-cost (compared to direct mail), good targeting, and the high and rapid response rate. The main strength of viral marketing is its ability to obtain a large number of interested people at a low cost.

Deciding which form of viral marketing is best for you or your product can depend on many factors, such as your target audience, timescales and your budget. However you wish to spread your message, we can offer the experience and expertise to make it a reality!